As part of a Germany-wide road show, the “Alpenhain BUSserl” toured through five major German cities from June to August 2021. During the road show, supermarket customers and passers-by were served Alpenhain cheese specialties.
On June 8, 2021, the “Alpenhain Busserl” started in Munich and drove through the other major cities in the further course of the roadshow. The stylishly branded food truck stopped in front of various supermarkets to provide customers and passers-by with specially prepared Alpenhain delicacies. The specialties created solely for the road show were very well received!
GRAL was responsible for the entire implementation: assembling the food truck, the graphic and decoration concept, selecting the cooking team and designing the recipes, coordinating with authorities, agencies and service providers, as well as scheduling and travel planning.