Customer Trip in Luxury Cars
In April 2016, the dealers of the car manufacturer Rolls-Royce invited their customers to Portofino in Liguria for an impressive driving experience. With a view of the blue sea, the guests were driven along the Italian roads in the luxury cars and were, of course, also allowed to test drive the vehicles themselves. The programme included a lunch stop in an original Ligurian restaurant and a visit to the high-quality Cordani Velluti silk factory. A former monastery on a mountain with a unique garden and sea view was chosen as the extraordinary dinner location.
In May 2017, GRAL organized the Driving Experience for Rolls-Royce customers for the second time in a row. This time, the guests were invited by their dealers on an adventure to the south of France. Customers were allowed to test drive the cars as they drove through the countryside of the Côte d’Azur. The programme included lunch at a winery and dinner at an exclusive cooking school.
GRAL was responsible for the entire event management – from route planning and conception to implementation and follow-up.
