Hybrid Version of the Design Event
For many years, GRAL has been hired to support bayern design in the implementation of the Munich Creative Business Week (MCBW).
During the MCBW, multifaceted, innovative design activities are presented in Munich for a week, suggestions for an interdisciplinary design discourse are given and creative people and business people from all over the world are brought together in the state capital of Bavaria. During this period, conferences, lectures, talks, workshops, exhibitions and tours not only attract specialist audiences, but also an interested public and provide information about sustainable developments, trends and ideas.
In 2021, the big design week was implemented in hybrid form. GRAL was responsible for attendee support, including contracting, distributing advertising material, setting up and supporting the streaming studio (MCBW Forum), overall evaluation of the event as well as the event coordination. In addition to the lighting campaign in the public space, GRAL also obtained permission to realize an exhibition container in the art district.
In 2022 as well as 2023, GRAL had been hired to take over its part during the MCBW again.