Lightify@ESC
OSRAM has been the official lighting partner of the Eurovision Song Contest for a number of years and provides the complete lighting both at the competition location and at the respective public viewing area. Of course, a promotion stand is a must here to advertise the products and to come into contact with (potential) customers over the entire period.
Special highlights over the years: Using the live voting app “Lightify@ESC” specially developed for the ESC in 2015, viewers were able to choose the color in which the Vienna City Hall should be illuminated. In Stockholm, visitors then had the opportunity to demonstrate their singing and performance skills at the stand: After selecting one of eight ESC songs, visitors were able to use a DubSync booth to record short videos and share them via e-mail or on their social media channels. Great fun for young and old!
Always on-site: GRAL. In Stockholm, Vienna, Hamburg, Lisbon and Tel Aviv, the agency was responsible for the conception, planning and supervision of the promotional stand. In addition, the agency was hired to plan and implement a two-day VIP programme for selected customers in the respective city during some of the years.
